Caitlin
Gulyas

Marketing and brand professional with experience across partnerships, talent, and PR, focused on building scalable, community-driven campaigns and driving measurable growth.

Resume Get in touch
Worked with F45 Training FS8 Pilates SXSW Virgin Music UTA Paramount
Caitlin Gulyas
Selected Work

Portfolio

Case studies spanning global campaigns, event activations, and brand launches across fitness, music, and entertainment.

Brand & Community · F45 Training, FS8 Pilates & Recovery by F45

Global Ambassador Program

Led F45 Training's global athlete ambassador program from scratch. Transformed a studio-visit model into a strategic initiative focused on events, education, and brand storytelling across three brands: F45 Training, FS8 Pilates, and Recovery by F45.

2,000+ Global studio visits
532K+ Combined social following
13 Athletes managed
8 Countries
2026 Athlete Roster
Jessica Bell Jess Bell 🇺🇸 US
Nic Wilson Nic Wilson 🇺🇸 US
Cristina Chan Cristina Chan 🇺🇸 US
Mariam Allam Mariam Allam 🇨🇦 Canada
Rilwan Anibaba Rilwan Anibaba 🇬🇧 UK
John Karpathakis John Karpathakis 🇦🇪 UAE
April Kong April Kong 🇸🇬 Singapore
Hoon Choi Hoon Choi 🇰🇷 Korea
Jordi Duff Jordi Duff 🇳🇿 NZ
Alice Evans Alice Evans 🇦🇺 Australia
Morgan Mitchell Morgan Mitchell 🇦🇺 Australia
Kassidy Cook Kassidy Cook 🇺🇸 US
8 Countries · 4 Continents 🇺🇸 United States 🇨🇦 Canada 🇬🇧 UK 🇦🇪 UAE 🇸🇬 Singapore 🇰🇷 South Korea 🇳🇿 New Zealand 🇦🇺 Australia
Team Announcement F45 × Reebok Education Workshops Ambassador Content
Events & Partnerships · F45 Training & FS8 Pilates

Global Event Activations & Run Club Program

Developed and executed a global event strategy built around community, fitness culture, and brand partnerships — including HYROX shakeout runs, city run clubs, studio grand openings, and ambassador-led activations across six countries.

Event Partners: HYROX · Reebok · Red Bull · Hyperice · Active Escapes
11+ Run club activations globally
6 Cities across 4 continents
HYROX Run Club Run Club Community FS8 Lohi Grand Opening Popsugar × FS8 Urban List Sydney
F45 run club Singapore — Gardens by the Bay
FS8 Pilates — New Studios Coming Soon
Public Relations & Media · F45 Training & FS8 Pilates

PR Strategy & FS8 Pilates Studio Launches

Managed 15 FS8 Pilates studio launches — local media outreach, influencer activations, and grand opening logistics — while partnering with PR agencies on earned media campaigns that drove over 100M impressions.

This is F45 Training 117.8M+ impressions · 369 placements
F45 × Red Bull 64.9M+ impressions · 191 placements
F45 × Hyperice 117.4M potential impressions · 98 outlets
Studio launches 4,500+ member leads generated
Yahoo! News AP News Benzinga Boston Herald Pittsburgh Post-Gazette WRAL MediaPost
F45 × Hyperice Press Release F45 Growth 2024 MediaPost Exclusive
Music & Entertainment · VMG · UTA · SXSW · YouTube Music

Music Industry Marketing, Events & Talent Operations

Built deep expertise across every layer of the music industry through roles at Virgin Music Group, United Talent Agency, SXSW, and Cognizant (YouTube Music) — from festival programming and live touring to album campaign strategy and artist channel management.

Select artists worked with: Orville Peck · Pink Sweat$ · Milky Chance · Bob Moses · X Ambassadors · Jack Harlow · Diplo · Post Malone · NF · Clairo · Bad Omens · David Kushner · Chase Atlantic, and programming for Billie Eilish at SXSW.
40+ Releases/week at VMG
15+ Tours & festivals supported
David Kushner Album Campaign SXSW × Billie Eilish (Billboard)
Virgin Music Group, UTA, SXSW, and YouTube Music
About

A bit about me

I'm a marketing and brand professional with a passion for building communities and telling stories that move people. My career has taken me from programming SXSW showcases and coordinating global music tours to independently building a global athlete ambassador program and launching Pilates studios around the world.

What ties it all together is a love for connecting brands with audiences in meaningful, measurable ways — whether that's through a community run club in Sydney, a press campaign that hits 100M impressions, or an influencer activation that fills a new studio on opening day.

I'm relocating to Seattle in June 2026 and looking for my next role in marketing, communications, or brand strategy. I thrive in fast-paced environments where strategic thinking meets hands-on execution.

Outside of work, you'll find me at a Pilates class, deep in a good book, catching a musical, or walking my Aussie Doodle, Moose.

Location Moving to Seattle, WA — June 2026
Open to remote, hybrid, or in-person
Education BS, Public Relations
University of Texas at Austin
Moody College of Communication, 2019
Contact Caitlin.Gulyas@Gmail.com
972-955-8802

Skills & Tools

Campaign & Brand
Brand Strategy Campaign Execution Content Strategy Community Building Influencer Marketing Ambassador Programs PR & Media Relations Partnership Management
Events & Activations
Event Activations Event Production Festival Programming Talent Coordination Studio Launch Strategy
Analytics & Research
SWOT Analysis Mintel Reports PRIZM Social Mention Luminate Brand24 Meltwater Klear
Tools & Software
Adobe Suite Canva Tableau Klaviyo Filemaker UTour Dropbox MRCConnect
Social & Digital
Instagram TikTok Twitter / X YouTube Spotify WordPress Wix

Outside of work

Musical Theater
Music, TV & Film
Pilates & Fitness
Reading
Moose, Caitlin's Aussie Doodle My Dog Moose
Resume

Experience

A summary of key roles — download the full resume for complete details.

F45 Training / FIT House of Brands Global ambassador programs, studio launches & brand partnerships PR & Marketing Coordinator January 2024 — Present

Built and led a global athlete ambassador program across 8 countries, managed 15 FS8 Pilates studio launches, and drove 100M+ media impressions through PR campaigns with partners including Reebok, Red Bull, and Hyperice.

Virgin Music Group 40+ releases/week across campaigns and artist relations Commercial Marketing Coordinator January 2023 — January 2024

Coordinated campaigns for 40+ releases per week across a team of 15, liaising directly with artists and managers during promo events and maintaining daily/weekly performance reports.

United Talent Agency (UTA) Domestic and international artist touring logistics Music Assistant · Agent Trainee September 2021 — January 2023

Managed tour and festival marketing for artists including Chase Atlantic, handling venue holds, contracts, and international artist logistics in partnership with finance and legal teams.

Cognizant (YouTube Music) Official Artist Channel enablement at scale Music Generalist, Official Artist Channels November 2020 — September 2021

Enabled 200+ Official Artist Channels per week at 99%+ accuracy, consolidating artists' YouTube presence by collaborating directly with labels and management teams.

South By Southwest (SXSW) Festival programming for Netflix, Disney, TikTok and more Music Partner Programming Coordinator August 2019 — March 2020

Programmed official SXSW music showcases for major clients including Netflix, Disney, TikTok, and NBC — coordinating talent agencies, record labels, and internal stakeholders across the full event lifecycle.

Paramount Pictures National publicity, film festivals and press junkets National Publicity Intern June 2018 — August 2018 · Los Angeles

Supported the national publicity department on talent tracking, publicity timelines, press junkets, and special events — including a group project presented at the historic Paramount Theatre.

Full resume available

Download the PDF for complete experience, skills, and references.

Download Resume (PDF)
Contact

Let's connect

I'm actively looking for marketing, communications, and brand strategy roles — remote, hybrid, or in-person in Seattle. If you think I'd be a good fit, I'd love to hear from you.

Caitlin.Gulyas@Gmail.com 972-955-8802 LinkedIn

What I bring

A blend of strategic thinking and hands-on execution. I've independently built global ambassador programs, launched studios in new markets, driven 100M+ media impressions, and coordinated campaigns across time zones and continents.

I'm looking for roles where I can own campaigns end-to-end, build community, and connect brand storytelling with real business outcomes.

Get in touch